Community First: Cycle Gear's Guide to Specialty Retail Success
January 30, 2025
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich, President and Chief Retail Officer of Cycle Gear, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry.
In this episode of Retail Media Moguls, Stuart Adamson welcomes
Stevan Popovich, President and Chief Retail Officer of
Cycle Gear, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry.
Throughout the episode, Stevan and Stuart explore:
- How monthly bike nights create lasting customer relationships
- The role of physical stores in building motorcycle communities
- Why community engagement matters more than discounts
- How specialty retail creates emotional connections
- The future of community-driven retail experiences
Stevan has over 25 years of experience in specialty retail. He has led Cycle Gear’s transformation into a community hub for motorcycle enthusiasts, expanding it to 174 locations across 36 states.
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