Reimagining Buyer-Supplier Relationships with Retail Media: Insights from Colin Lewis, Advisor at Grace & Co
August 31, 2023
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation!
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation!
The retail media touchpoints we cover include:
- The challenge of C-suite buy-in to building a retail media network
- Reimagining the buyer-supplier relationship with retail media
- How retail media enables full-funnel nurturing
- Why the adoption of techs in retail varies drastically across geographies
- The post-cookie marketing world
- The challenges facing retail media
- Best retail media practices for large format retailers
Colin Lewis is a seasoned marketeer with over 25 years of hands-on international marketing experience. Colin is a multi-award-winning marketer, a keynote speaker on retail media, a founder, and a best-selling author. Colin is currently serving as an advisor at Grace & Co.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest