Exploring the Revenue Potential in the Retail Media Market with Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.

Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.

The retail media touchpoints we cover include:

Peter’s backstory and his expertise in media
A closer look at the power and value of retail media
The adoption of retail media across industries
The trend of companies adopting a full-funnel nurturing approach
Challenges in the brand spend reaching the retailers
How retailers are leveraging the strength of their in-store audience
Using data targeting to leverage the offsite audience
Advice for brands wanting to enter the retail media space

Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast.

Retail Media Moguls is handcrafted by our friends over at: fame.so

This podcast is brought to you by Platform 195.

To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.

If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest