Double Exposure and Measurement Challenges in Retail Media: An Expert Perspective from Anders Hjorth of EPAM Systems
November 23, 2023
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations.
Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media. There is much more as this is just the tip of the iceberg!
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations.
Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media.
Our conversation covers the following touchpoints:
- The evolution of Amazon’s advertising and a closer look at Amazon DSP
- Attribution and deduplication challenges when advertising across platforms
- Deep dive into Ander’s “State of Retail Media in Europe” report
- The future of retail media and helping smaller networks stand out
- Privacy concerns in data handling
- Skills to succeed in retail media
Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work. He is a seasoned manager and team leader with a can-do attitude. Anders has also authored five reports on retail media, including his latest, “State of Retail Media in Europe.”
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest