Navigating the Cookie Apocalypse: Solutions for Retail Media from Jack Johnson of Ocado Retail
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195.
Today's special guest is Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195.
Today's special guest is
Jack Johnson, Head of Supplier Services (Retail Data and Media) at
Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies.
Some additional topics that we cover include:
- Ocado’s media offerings for brands
- The need for a true offsite proposition
- The value of first-party data in a post-cookie world
- A beyond visual range look at retail media
Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders.